Poiteag Anti Dandruff Shampoo For Women Men 250ml Reduces Up to 100 Dandruff Strengthens Hair Shampoo with Salicylic Biotin Shampoo for All Hair types 250ML PACK 1

Poiteag Anti Dandruff Shampoo For Women Men 250ml Reduces Up to 100 Dandruff Strengthens Hair Shampoo with Salicylic Biotin Shampoo for All Hair types 250ML PACK 1

About Product: Poiteag Anti Dandruff Shampoo is a specially formulated shampoo designed to effectively reduce dandruff and strengthen hair. It contains key ingredients such as Salicylic Acid and Biotin, known for their anti-dandruff and hair strengthening properties.

Key Features: - Reduces up to 100% of dandruff - Strengthens hair - Suitable for all hair types - Contains Salicylic Acid and Biotin

For Whom: This product is suitable for both women and men who struggle with dandruff and are looking to improve the overall health of their hair.

Pros: - Effective in reducing dandruff - Strengthens hair - Suitable for all hair types

Cons: - May not work for everyone - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Salicylic and Biotin suitable for Indian consumers.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation for hair care products in India.	Nielsen
Category Momentum	20	10	Strong growth in demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in India.	Kantar
Competition	10	8	Facing moderate competition from other anti-dandruff shampoos in the Indian market.	IRI
Use-case Advantage	5	3	Effective in reducing dandruff and strengthening hair for both men and women.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-dandruff shampoo with strong brand and competitive pricing in growing Indian market.

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