Plum Coconut Milk Peptides strength shine shampoo Contains coconut milk pea peptide enhances hair s shine and strengthens hair Paraben Free 100 vegan 250ml

Plum Coconut Milk Peptides strength shine shampoo Contains coconut milk pea peptide enhances hair s shine and strengthens hair Paraben Free 100 vegan 250ml

Key Features: - Contains coconut milk and pea peptides - Enhances hair's shine - Strengthens hair - Paraben free - 100% vegan - Comes in a 250ml bottle

For whom: This shampoo is suitable for anyone looking to enhance their hair's shine and strengthen their hair. It is also great for those who prefer vegan and paraben-free hair care products.

Pros: - Contains natural ingredients like coconut milk - Strengthens hair - Enhances shine - Paraben free and vegan - Comes in a convenient 250ml size

Cons: - Some users may prefer a larger bottle size - May not be suitable for those with specific allergies to coconut or pea peptides

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk and pea peptides align with current trend towards natural hair care.	Euromonitor
Brand Strength	20	10	Plum is a well-known brand for vegan and paraben-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium natural shampoo in the Indian market.	Retail360
Competition	10	8	Facing competition from other natural ingredient shampoos in the market.	Kantar
Use-case Advantage	5	3	Addresses the need for both shine and strength in hair care routines.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Plum Coconut Milk Peptides shampoo is well-positioned in the growing Indian natural hair care segment.

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