Park Avenue ANTI DANDRUFF Beer shampoo 180ml For Men

Park Avenue ANTI DANDRUFF Beer shampoo 180ml For Men

This Park Avenue ANTI DANDRUFF Beer shampoo is specially formulated for men to effectively fight dandruff and promote healthier hair. It contains the goodness of beer which helps in nourishing and strengthening the hair from root to tip.
Key Features: - Contains beer which is known for its nourishing properties - Effectively fights dandruff - Promotes healthier and stronger hair - Suitable for all hair types - Pleasant fragrance
For whom: This shampoo is ideal for men who are dealing with dandruff issues and want a reliable solution to maintain their hair's health and vitality.
Pros: - Helps in reducing dandruff - Nourishes and strengthens hair - Suitable for all hair types - Pleasant fragrance
Cons: - May not work for severe dandruff issues - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Beer extract and anti-dandruff properties cater to Indian consumer needs.	Hindustan Times
Brand Strength	20	18	Park Avenue is a well-established brand in India known for quality.	Brand Equity
Category Momentum	20	15	Strong growth in men's grooming segment in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	0	Intense competition in the anti-dandruff shampoo segment in India.	Mint
Use-case Advantage	5	3	Specifically formulated for men's hair and scalp needs.	Vogue
Final Market Score	100	66/100 (3.30/5)	Park Avenue ANTI DANDRUFF Beer shampoo 180ml is well-positioned in the competitive Indian men's shampoo market.

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