Palmer s Olive Oil Formula Smoothing Shampoo extra virgin olive oil for shine hair 400 ml

Palmer s Olive Oil Formula Smoothing Shampoo extra virgin olive oil for shine hair 400 ml

Palmer's Olive Oil Formula Smoothing Shampoo is specially formulated with extra virgin olive oil to provide shine and nourishment to your hair. This smoothing shampoo helps to moisturize and strengthen your hair, leaving it soft and manageable.

Key Features: - Infused with extra virgin olive oil for added shine - Moisturizes and strengthens hair - Leaves hair soft and manageable - Helps to smooth frizz and flyaways

For whom: This smoothing shampoo is perfect for anyone looking to add shine and moisture to their hair. It is suitable for all hair types and textures.

Pros: - Nourishes and strengthens hair - Adds shine and smooths frizz - Leaves hair soft and manageable - Suitable for all hair types

Cons: - Some may find the scent overpowering - May not be suitable for those with extremely oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Olive oil formula aligns with the trend towards natural hair care products.	Euromonitor
Brand Strength	20	18	Palmer's is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar olive oil shampoos in the market.	Retail360
Competition	10	0	Intense competition in the shampoo market may impact market share.	Nielsen
Use-case Advantage	5	3	Suitable for those seeking shine and smoothness in their hair.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Palmer's Olive Oil Shampoo offers a competitive natural hair care option in the Indian market.

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