OSSUM BLACK Hair colour shampoo 15ML PACK OF 20

OSSUM BLACK Hair colour shampoo 15ML PACK OF 20

This hair colour shampoo is a convenient 2-in-1 solution for coloring and cleansing your hair. It is easy to use and saves you time by combining the dyeing and shampooing process in one step.

Key Features: - Contains natural ingredients that are gentle on the hair and scalp - Provides a lasting and vibrant color - Covers grey hairs effectively - No ammonia or harmful chemicals - Suitable for all hair types

For whom: This hair colour shampoo is perfect for individuals who want to cover grey hairs or change their hair color without the hassle of traditional hair dyeing methods. It is also great for those who lead a busy lifestyle and need a quick and easy solution for at-home hair coloring.

Pros: - Easy to use - Saves time - Natural ingredients - Lasting color - Suitable for all hair types

Cons: - May require multiple applications for desired color intensity - Limited shade range compared to traditional hair dyes

Overall, OSSUM BLACK hair colour shampoo is a convenient and effective way to color your hair in the comfort of your own home.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient pack size and easy application.	Retail360
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for hair color shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	PriceTrack
Competition	10	6	Facing competition from other popular hair color shampoo brands.	Euromonitor
Use-case Advantage	5	5	Provides quick and effective hair coloring solution.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	OSSUM BLACK Hair colour shampoo 15ML PACK OF 20 is well-positioned in the growing Indian hair color shampoo market.

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