O3 Damage Remedy Serum With No Paraben With Coconut And Lavender

O3 Damage Remedy Serum With No Paraben With Coconut And Lavender

This O3 Damage Remedy Serum is a haircare product designed to repair and protect damaged hair without the use of harmful parabens.

Key features of this serum include the nourishing properties of coconut oil and the soothing scent of lavender. These ingredients work together to moisturize dry and damaged hair, leaving it looking and feeling healthier.

This serum is ideal for those with dry, damaged, or chemically-treated hair looking to restore its vitality and shine.

Pros: - Paraben-free formula - Nourishing coconut oil - Soothing lavender scent Cons: - May not be suitable for those with allergies to coconut or lavender

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and lavender ingredients align with current consumer preferences for natural and soothing hair serums.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair serums in the market.	Kantar
Competition	10	8	Facing moderate competition from established and emerging natural hair serum brands in India.	IRI
Use-case Advantage	5	3	Offers damage repair benefits suitable for Indian consumers dealing with pollution and harsh weather conditions.	GfK
Final Market Score	100	66/100 (3.30/5)	Natural and effective hair serum with competitive pricing, poised for growth in the Indian market.

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