Nexxus Promend Moisture Bond Repair Shampoo for Dry Hair I Sulfate Free I Collagen I 250ml

Nexxus Promend Moisture Bond Repair Shampoo for Dry Hair I Sulfate Free I Collagen I 250ml

Nexxus Promend Moisture Bond Repair Shampoo is specially formulated for dry hair, making it sulfate-free to gently cleanse and nourish your locks. The unique collagen formula helps repair and strengthen hair from within, leaving it feeling soft and hydrated.

Key Features: - Sulfate-free formula - Contains collagen for repair and strengthening - Moisturizes and nourishes dry hair - Leaves hair feeling soft and hydrated

This shampoo is perfect for anyone with dry hair looking to repair and hydrate their locks. Whether you have color-treated or damaged hair, Nexxus Promend Moisture Bond Repair Shampoo can help restore and revitalize your strands, leaving them looking and feeling healthier.

Pros: - Sulfate-free formula is gentle on hair - Collagen helps repair and strengthen hair - Moisturizes and hydrates dry hair - Leaves hair feeling soft and smooth Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Collagen-infused formula aligns with trend towards hair repair products.	Nielsen
Brand Strength	20	15	Nexxus is a recognized brand in the premium haircare segment.	Euromonitor
Category Momentum	20	10	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulfate-free shampoos.	Kantar
Competition	10	6	Facing competition from other established sulfate-free shampoo brands.	IRI
Use-case Advantage	5	5	Specifically targets dry hair concerns, meeting a common consumer need.	GfK
Final Market Score	100	66/100 (3.30/5)	Nexxus Promend Moisture Bond Repair Shampoo offers a competitive sulfate-free solution for dry hair in the Indian market.

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