New Shama Zulfi Herbal Hair Cleanser Shampoo 400ml

New Shama Zulfi Herbal Hair Cleanser Shampoo 400ml

Key Features: - Made with herbal ingredients such as Shikakai, Amla, and Bhringraj - Free from harmful chemicals like sulfates and parabens - Helps in promoting hair growth and reducing hair fall - Nourishes the scalp and strengthens hair from root to tip

For whom: - Suitable for all hair types - Ideal for those looking for a natural and chemical-free hair cleansing option - Perfect for individuals with hair fall and dandruff issues

Pros: - Herbal ingredients promote healthy hair growth - Nourishes and strengthens hair - Free from harmful chemicals

Cons: - May not lather as much as traditional shampoos - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of herbal ingredients catering to specific hair concerns.	Beauty Insider
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	Retail Today
Competition	10	6	Facing strong competition from established herbal hair care brands in India.	Business Standard
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers like dandruff and hair fall.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal shampoo in a competitive Indian market.

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