Multani Naturals Amla Reetha Hair Shampoo Anti Hair Fall Ayurvedic Shampoo Dermatologically Tested Suitable for All Hair 250 ml

Multani Naturals Amla Reetha Hair Shampoo Anti Hair Fall Ayurvedic Shampoo Dermatologically Tested Suitable for All Hair 250 ml

Multani Naturals Amla Reetha Hair Shampoo is an Ayurvedic shampoo designed to reduce hair fall and promote healthy hair growth. Made with natural ingredients like amla and reetha, this shampoo is gentle on the scalp while effectively cleansing and nourishing the hair.

Key Features:
- Reduces hair fall
- Promotes healthy hair growth
- Made with natural ingredients
- Dermatologically tested
- Suitable for all hair types
- Comes in a 250 ml bottle

This shampoo is suitable for both men and women who are experiencing hair fall or looking to improve the overall health of their hair. Its gentle formula makes it suitable for all hair types, including sensitive scalps.

Pros:
- Reduces hair fall effectively
- Nourishes and strengthens hair
- Natural ingredients
- Dermatologically tested for safety
- Suitable for all hair types

Cons:
- Some users may not like the scent of the natural ingredients
- May not lather as much as chemical-based shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers anti-hair fall properties and dermatologically tested formula, aligning with consumer preferences for effective and safe products.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural and ayurvedic hair care products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the ayurvedic shampoo segment, appealing to price-conscious Indian consumers.	Retail360
Competition	10	6	Facing competition from both established ayurvedic brands and new entrants in the anti-hair fall shampoo category.	Kantar
Use-case Advantage	5	5	Addresses the common concern of hair fall with natural ingredients, catering to a wide range of hair types.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Multani Naturals Amla Reetha Hair Shampoo scores well in the Indian market due to its alignment with consumer trends and competitive pricing.

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