Mildy Everyday Shampoo pack of 4 x 100ml

Mildy Everyday Shampoo pack of 4 x 100ml

- About Product: The Mildy Everyday Shampoo is a gentle and nourishing shampoo that is suitable for daily use. It is formulated to cleanse the scalp and hair without stripping away natural oils, making it ideal for those with normal to slightly dry hair.

- Key Features: This pack includes 4 x 100ml bottles, making it convenient for travel or for using on the go. The shampoo is free from harsh chemicals and sulfates, making it safe for all hair types. It is enriched with natural ingredients like aloe vera and coconut oil to hydrate and strengthen the hair.

- For whom: The Mildy Everyday Shampoo is great for anyone looking for a gentle and everyday shampoo that will keep their hair clean and healthy. It is suitable for both men and women, and can be used by those with sensitive skin or scalps.

- Pros & Cons: Pros: The Mildy Everyday Shampoo is gentle enough for daily use, has a pleasant scent, and leaves hair feeling soft and manageable. The pack of 4 small bottles is convenient for travel or for trying out the product before committing to a larger size.
Cons: Some users may find that this shampoo does not lather as much as traditional shampoos, and may need to use more product to effectively cleanse their hair. Additionally, the small bottle size may not be cost-effective for those with long or thick hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a balanced formula suitable for daily use, meeting consumer expectations.	Euromonitor
Brand Strength	20	18	Well-established brand with a loyal customer base and positive brand perception.	Nielsen
Category Momentum	20	15	Strong growth in shampoo market due to increasing awareness of personal hygiene.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market, offering value for money.	Kantar
Competition	10	5	Facing moderate competition from established brands, but unique selling points differentiate the product.	IRI
Use-case Advantage	5	3	Convenient pack size and quantity suitable for regular usage, appealing to busy consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned shampoo pack with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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