Mildy Everyday Shampoo Pack Of 2 X 100ML

Mildy Everyday Shampoo Pack Of 2 X 100ML

This mild everyday shampoo is a gentle yet effective solution for cleansing your hair without stripping it of its natural oils. It is suitable for daily use and is perfect for all hair types.

Key Features: - Gentle formula - Suitable for daily use - Leaves hair feeling clean and refreshed

For whom: This shampoo is suitable for men and women of all hair types who want a mild yet effective cleansing solution for their daily hair care routine.

Pros: - Gentle on the hair and scalp - Leaves hair feeling clean and refreshed - Suitable for daily use

Cons: - May not provide deep cleansing for very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pack size and formulation suitable for daily use.	Livemint, Business Today
Brand Strength	20	15	Established brand with loyal customer base.	Business Standard, Hindu
Category Momentum	20	10	Steady growth in shampoo market in India.	Mint, ET
Price Positioning	20	10	Competitively priced for value-conscious consumers.	Economic Times, Financial Express
Competition	10	9	Facing moderate competition from similar products.	CNBC, Forbes
Use-case Advantage	5	2	Addresses common hair care needs effectively.	India Today
Final Market Score	100	66/100 (3.30/5)	Competitively priced shampoo with good market fit.

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