Mildy Everyday Shampoo Aloe Vera Enriched Paraben Free Gentle Cleanser for Daily Use Soothes Dry Itchy Scalp Dermatologist Recommended 100ml

Mildy Everyday Shampoo Aloe Vera Enriched Paraben Free Gentle Cleanser for Daily Use Soothes Dry Itchy Scalp Dermatologist Recommended 100ml

The Mildy Everyday Shampoo is a gentle cleanser enriched with Aloe Vera and is free from parabens. It is specially formulated for daily use to soothe dry and itchy scalp, leaving your hair feeling clean and refreshed.
Key Features: - Aloe Vera enriched formula - Paraben free - Gentle cleanser for daily use - Soothes dry and itchy scalp
For whom: This shampoo is suitable for all hair types, especially for those with sensitive scalp. It is recommended by dermatologists for its mild and effective cleansing properties.
Pros: - Gentle on the scalp - Helps soothe dryness and itchiness - Dermatologist recommended - Convenient 100ml size for travel
Cons: - May not lather as much as traditional shampoos - Some users may prefer a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera enriched, paraben-free, and dermatologist recommended align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Retail360
Competition	10	0	Highly competitive segment with many established and emerging players in the Indian shampoo market.	GfK
Use-case Advantage	5	3	Addresses common scalp issues like dryness and itchiness, meeting a key need for Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural ingredient shampoo with competitive pricing in growing Indian market.

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