MATRIX Mega Smooth Shampoo for Frizzy Dry Unmanageable Hair Defy Frizz for 4 Days Used by 1 Lakh Hairstylists with Shea Butter and Amino Acid 200ml

MATRIX Mega Smooth Shampoo for Frizzy Dry Unmanageable Hair Defy Frizz for 4 Days Used by 1 Lakh Hairstylists with Shea Butter and Amino Acid 200ml

MATRIX Mega Smooth Shampoo is specially formulated for frizzy, dry, and unmanageable hair. It helps to defy frizz for up to 4 days, leaving your hair smooth and manageable.
Key Features: - Enriched with Shea Butter and Amino Acid - Used by over 1 lakh hairstylists worldwide - Comes in a convenient 200ml size
This shampoo is perfect for anyone struggling with frizzy, dry, and unruly hair. It is suitable for all hair types and can help tame even the most stubborn of frizz.
Pros: - Provides long-lasting frizz control - Leaves hair feeling soft and smooth - Used and trusted by professionals worldwide Cons: - Some may find the Shea Butter scent too strong - May not be suitable for those with extremely oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and amino acids cater to the needs of frizzy, dry hair.	Vogue
Brand Strength	20	18	Well-known brand trusted by 1 Lakh hairstylists.	SalonToday
Category Momentum	20	15	Growing demand for frizz-control shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment in India.	BusinessToday
Competition	10	8	Facing strong competition from established and emerging brands.	IndiaRetailNews
Use-case Advantage	5	5	Effective frizz control for up to 4 days suits busy Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned frizz-control shampoo with strong brand backing.

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