MAGIDRUF shampoo Anti Dandruff Shampoo 100 Millilitres

MAGIDRUF shampoo Anti Dandruff Shampoo 100 Millilitres

About Product: MAGIDRUF shampoo is a specially formulated anti-dandruff shampoo that helps to eliminate and prevent dandruff. It effectively cleanses the scalp and hair, leaving it feeling fresh and healthy.

Key Features: This shampoo contains key ingredients such as ketoconazole and coal tar that target the fungus causing dandruff. It also helps to reduce itchiness and flakes, promoting a healthier scalp.

For whom: MAGIDRUF shampoo is suitable for individuals dealing with dandruff and scalp issues. It is safe for daily use and can be used on all hair types.

Pros: Effective in controlling and eliminating dandruff, soothing for itchy scalp, suitable for daily use, and has a refreshing scent.

Cons: Some individuals may experience dryness with prolonged use, may not work for severe cases of dandruff.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients effective against dandruff.	Cosmetics Design, Indian Beauty Industry
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Retail360, India Retail News
Competition	10	6	Facing strong competition from established anti-dandruff shampoo brands.	Indian Retail Review, FMCG Monitor
Use-case Advantage	5	5	Specifically formulated for dandruff-prone scalp conditions.	Beauty Today
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to effective formulation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—