Love Beauty Planet Tea Tree Peppermint Vetiver Sulfate Free Purifying Shampoo No Parabens No Dyes 200ml

Love Beauty Planet Tea Tree Peppermint Vetiver Sulfate Free Purifying Shampoo No Parabens No Dyes 200ml

About Product: Love Beauty Planet Tea Tree Peppermint Vetiver Sulfate Free Purifying Shampoo is a gentle and natural formula that helps to cleanse and purify the hair and scalp. It is free of sulfates, parabens, and dyes, making it a great choice for those looking for a clean and eco-friendly option for their hair care routine.

Key Features: - Contains tea tree oil, peppermint, and vetiver extracts which help to soothe and refresh the scalp - Sulfate-free formula ensures gentle cleansing without stripping the hair of its natural oils - Free of parabens and dyes, making it suitable for those with sensitive skin or allergies - Comes in a convenient 200ml size that is perfect for travel or daily use

For whom: This purifying shampoo is suitable for all hair types, but it is especially beneficial for those with oily or dandruff-prone scalps. The tea tree oil helps to control excess oil production, while the peppermint and vetiver provide a cooling and refreshing sensation on the scalp.

Pros: - Natural ingredients that are gentle on the hair and scalp - Refreshing scent that lingers throughout the day - Eco-friendly formula that is safe for the environment - Convenient size for travel or on-the-go use Cons: - May not lather as much as traditional shampoos due to the sulfate-free formula - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree, peppermint, and vetiver ingredients align with current consumer preference for herbal and purifying hair care products.	Nielsen, IRI
Brand Strength	20	10	Established brand with a reputation for eco-friendly and cruelty-free products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for natural and sulfate-free shampoos in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced within the premium natural shampoo segment in India.	GfK, Retail Insight
Competition	10	6	Facing competition from both international natural hair care brands and local Ayurvedic products.	Euromonitor, Brandwatch
Use-case Advantage	5	5	Addresses common hair concerns like dandruff and oily scalp, appealing to a wide consumer base.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural shampoo in a competitive Indian market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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Performance in Climate	0.0	—