Love Beauty Planet Coconut Water and Mimosa Flower Sulfate Free Volume and Bounty Shampoo No Parabens No Dyes 100 Organic Coconut Oil 400ml

Love Beauty Planet Coconut Water and Mimosa Flower Sulfate Free Volume and Bounty Shampoo No Parabens No Dyes 100 Organic Coconut Oil 400ml

This shampoo is part of the Love Beauty Planet range, known for its natural ingredients and commitment to sustainability. The Coconut Water and Mimosa Flower scent leaves hair feeling refreshed and lightly fragranced.

Key Features: - Sulfate-free formula gently cleanses hair without stripping it of natural oils - Contains 100% organic coconut oil to nourish and hydrate hair - Free from parabens and dyes, making it gentle on the scalp and suitable for all hair types - Provides volume and bounce to limp and flat hair, leaving it looking fuller and healthier

For whom: This shampoo is ideal for those looking to add volume and bounce to their hair without weighing it down. The natural ingredients make it a great choice for those with sensitive scalps or who prefer to use products with fewer chemicals.

Pros: - Natural ingredients and sustainable packaging - Leaves hair feeling clean, soft, and volumized - Pleasant coconut water and mimosa flower scent - Suitable for all hair types, including color-treated hair

Cons: - Some may find the scent too strong - May not provide enough hydration for very dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and sulfate-free formula align well with current consumer preferences	Nielsen
Brand Strength	20	18	Established brand with strong presence in the natural beauty segment	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free and organic shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free and organic shampoos	Kantar
Competition	10	8	Facing competition from other sulfate-free and organic shampoo brands in the market	IRI
Use-case Advantage	5	5	Offers volume and bounty benefits suitable for Indian hair types	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the sulfate-free and organic shampoo segment in India.

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