LINUX La Matisse Repair and Rescue Shampoo Anti Pollution SLS SLES Paraben Free 240ml

LINUX La Matisse Repair and Rescue Shampoo Anti Pollution SLS SLES Paraben Free 240ml

About Product: LINUX La Matisse Repair and Rescue Shampoo is a specially formulated shampoo that is designed to repair and protect hair from the damaging effects of pollution. This shampoo is free from SLS, SLES, and parabens, making it gentle on the hair and scalp.

Key Features: - Repair and rescue formula - Anti-pollution properties - SLS, SLES, and paraben-free - Suitable for all hair types

For whom: This shampoo is suitable for individuals looking to protect their hair from pollution and repair any damage caused by environmental factors. It is safe for all hair types, including color-treated hair.

Pros: - Cleanses hair gently - Helps repair damaged hair - Protects against pollution - Free from harmful chemicals Cons: - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS, SLES, and paraben-free formulation aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for anti-pollution hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-pollution shampoos in the market.	Retail360
Competition	10	6	Facing moderate competition from other anti-pollution shampoos with similar claims and benefits.	MarketWatch
Use-case Advantage	5	5	Effective in repairing and protecting hair from pollution damage, meeting a specific consumer need.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-pollution shampoo with competitive pricing and strong feature fit.

Factor	Rating (out of 5)	Notes
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