L Or al Professionnel Xtenso Care Sulfate free Shampoo For all hair types Gently cleanses controls frizz and adds shine With Keratin Repair and Asta Care without sulfate surfactants

L Or al Professionnel Xtenso Care Sulfate free Shampoo For all hair types Gently cleanses controls frizz and adds shine With Keratin Repair and Asta Care without sulfate surfactants

- The L'Oréal Professionnel Xtenso Care Sulfate-Free Shampoo is a hair care product designed for all hair types. It gently cleanses the hair, controls frizz, and adds shine to give you a healthy and beautiful-looking mane.

- Key features of this shampoo include the use of Keratin Repair and Asta Care ingredients. These components help to repair and strengthen the hair, leaving it smoother and more manageable. Additionally, the formula is sulfate-free, making it gentle on the scalp and suitable for those with sensitive skin.

- This shampoo is ideal for those looking to improve the overall health and appearance of their hair. Whether you have dry, damaged, or frizzy hair, this product can help to nourish and revitalize your locks, leaving them soft, shiny, and tangle-free.

- Pros of the L'Oréal Professionnel Xtenso Care Sulfate-Free Shampoo include its ability to effectively cleanse the hair without stripping it of natural oils. It also helps to control frizz and improve manageability, making styling easier. Additionally, the sulfate-free formula is gentle on the scalp and suitable for daily use.

- Cons of this shampoo may include the need to use it consistently to see optimal results. Some users may also find the price point to be on the higher side compared to other shampoos on the market. However, many customers find that the quality and effectiveness of the product justify the cost.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free, keratin repair, and frizz control align with current market trends.	Nielsen
Brand Strength	20	18	L'Oréal Professionnel is a well-established brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoos in the market.	GfK
Competition	10	8	Facing competition from other sulfate-free premium haircare brands.	IRI
Use-case Advantage	5	5	Addresses common hair concerns like frizz and lack of shine.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with relevant features, competitive pricing, facing market competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—