L Or al Professionnel Serie Expert Absolut Repair Shampoo For dry and damaged hair Provides deep conditioning strength With Gold Quinoa Wheat Protein

L Or al Professionnel Serie Expert Absolut Repair Shampoo For dry and damaged hair Provides deep conditioning strength With Gold Quinoa Wheat Protein

This shampoo from L'Oreal Professionnel is specifically designed for dry and damaged hair. It provides deep conditioning strength to help repair and revitalize your hair. The formula includes Gold Quinoa and Wheat Protein to nourish and strengthen the hair from within.

Key Features: - Specially formulated for dry and damaged hair - Provides deep conditioning strength - Contains Gold Quinoa and Wheat Protein for nourishment and strengthening - Helps repair and revitalize hair

For Whom: This shampoo is ideal for those with dry, damaged, and weakened hair. It is suitable for all hair types and textures, and can help improve the overall health and appearance of your hair.

Pros: - Deeply conditions and strengthens hair - Nourishes and revitalizes dry and damaged hair - Suitable for all hair types - Helps improve hair health and appearance

Cons: - May be more expensive than other shampoos on the market - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation with Gold Quinoa and Wheat Protein aligns with consumer preference for natural ingredients	Kantar
Brand Strength	20	18	L'Oréal Professionnel is a well-established and trusted brand in India	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India	AC Nielsen
Competition	10	8	Facing competition from other premium hair care brands offering similar benefits	IRI
Use-case Advantage	5	5	Addresses the specific needs of dry and damaged hair, a common concern in India	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium hair care segment in India

Factor	Rating (out of 5)	Notes
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