Khadi Natural Herbal Shikakai Shampoo Enriched With Natural Cleansing Strengthening Nourishing Properties Act As Gentle Cleanser Removes Dirts Oils Impurities From Scalp Provides Soft Shiny Hair Paraben Sls Free Regular Use Shampoo For Wome

Khadi Natural Herbal Shikakai Shampoo Enriched With Natural Cleansing Strengthening Nourishing Properties Act As Gentle Cleanser Removes Dirts Oils Impurities From Scalp Provides Soft Shiny Hair Paraben Sls Free Regular Use Shampoo For Wome

n and Men.

Key Features: - Enriched with natural cleansing, strengthening, and nourishing properties - Acts as a gentle cleanser, removing dirt, oils, and impurities from the scalp - Provides soft and shiny hair - Paraben and SLS free - Suitable for regular use - Ideal for both women and men

For whom: - Anyone looking for a natural and gentle shampoo - Individuals with sensitive scalp - Those who want to maintain soft and shiny hair - People who prefer paraben and SLS free products

Pros: - Contains natural ingredients - Cleanses scalp effectively - Leaves hair soft and shiny - Suitable for regular use - Paraben and SLS free Cons: - May not lather as much as traditional shampoos - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS and Paraben-free formula aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Khadi Natural is a well-established brand known for herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other natural shampoo brands in the market.	Nielsen
Competition	10	8	Facing competition from other established natural shampoo brands in the market.	Kantar
Use-case Advantage	5	5	Shikakai known for gentle cleansing and strengthening properties, appealing to women consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Khadi Natural Herbal Shikakai Shampoo holds a strong position in the growing Indian natural hair care market.

Factor	Rating (out of 5)	Notes
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