kerafine keratin daily care shampoo and mask

kerafine keratin daily care shampoo and mask

Kerafine Keratin Daily Care Shampoo and Mask is a hair care product designed to nourish and strengthen hair strands. Formulated with keratin protein, this shampoo and mask duo helps to repair damage, reduce frizz, and improve overall hair health.

Key Features: - Contains keratin protein to strengthen and repair hair - Helps reduce frizz and improve hair texture - Provides daily care and nourishment for healthier hair - Suitable for all hair types

For whom: This product is suitable for individuals looking to improve the health and appearance of their hair. It is particularly beneficial for those with damaged or frizzy hair, as it helps to repair and smooth the hair strands.

Pros: - Strengthens and repairs hair - Reduces frizz - Improves hair texture - Nourishes hair with keratin protein

Cons: - Some users may find the scent of the product too strong - Can be slightly more expensive than other regular shampoos and masks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive solution for daily keratin-based hair care needs.	Beauty Insider
Brand Strength	20	15	Strong brand recognition and positive reputation in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for keratin-based hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos in India.	Retail360
Competition	10	6	Facing moderate competition from established and emerging keratin shampoo brands in India.	Cosmetics Business
Use-case Advantage	5	5	Addresses specific hair care concerns effectively for Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned keratin shampoo with strong brand and feature fit in growing Indian market.

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