Japanese Hair dye shampoo 100 100 200ml Formulated Made In Japan Natural Long Lasting Color Ammonia Free Paraben Free Natural Plant Extracts Hair Dye Home Hair Color Solution For Women And Men All Hair Types pack of 2

Japanese Hair dye shampoo 100 100 200ml Formulated Made In Japan Natural Long Lasting Color Ammonia Free Paraben Free Natural Plant Extracts Hair Dye Home Hair Color Solution For Women And Men All Hair Types pack of 2

This Japanese hair dye shampoo is specially formulated and made in Japan. It contains natural plant extracts and is ammonia-free and paraben-free, making it a safer option for coloring your hair at home. The long-lasting color ensures that you can enjoy your new look for an extended period of time.

Key Features:
- Formulated and made in Japan
- Natural plant extracts
- Ammonia-free and paraben-free
- Long-lasting color
This hair dye shampoo is suitable for both women and men, making it a versatile option for anyone looking to change their hair color. It is also suitable for all hair types, so you can achieve your desired look no matter what your hair texture or length is.

For whom:
- Women and men
- All hair types
Pros:
- Natural ingredients
- Long-lasting color
- Ammonia-free and paraben-free
Cons:
- May require multiple applications for desired color intensity
- Color may fade over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free, paraben-free, and natural plant extracts align with current consumer preferences	Kantar
Brand Strength	20	15	Strong reputation of Japanese beauty products in India	Euromonitor
Category Momentum	20	10	Growing demand for innovative hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-conscious Indian consumers	Nielsen
Competition	10	6	Facing competition from established local and international hair dye brands in the Indian market	IRI
Use-case Advantage	5	5	Convenient home hair color solution suitable for both women and men with all hair types	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative Japanese hair dye shampoo with natural ingredients, competitive pricing, and broad market appeal.

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