iluvia Professional Sulphate Free Shampoo Unique Micro Emulsion formula prevents Frizz Breakage Dryness for Stronger Hair 200ml 200milliliter

iluvia Professional Sulphate Free Shampoo Unique Micro Emulsion formula prevents Frizz Breakage Dryness for Stronger Hair 200ml 200milliliter

Key Features: - Sulphate free formula - Unique Micro Emulsion technology - Prevents frizz, breakage, and dryness - Strengthens hair - 200ml size

For whom: This iluvia Professional Sulphate Free Shampoo is ideal for individuals looking to improve the health and strength of their hair. It is suitable for all hair types and can benefit those dealing with frizz, breakage, and dryness.

Pros: - Sulphate free formula is gentle on hair and scalp - Unique Micro Emulsion technology delivers targeted care - Helps prevent frizz, breakage, and dryness - Strengthens hair over time - Convenient 200ml size is perfect for everyday use

Cons: - Some users may prefer a larger size option for longer-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique micro emulsion formula addressing key hair concerns.	Gartner
Brand Strength	20	10	Established brand with positive reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment.	Euromonitor
Competition	10	6	Facing moderate competition from other sulfate-free shampoos.	Nielsen
Use-case Advantage	5	5	Effective in preventing frizz, breakage, and dryness.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong sulfate-free shampoo with unique formula positioned well in the premium segment.

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