Head Shoulders Deep Cleanse Anti Dandruff Shampoo with Oxygenated Charcoal Fights Oily Sticky Dandruff Upto 100 Dandruff Protection 340 ml

Head Shoulders Deep Cleanse Anti Dandruff Shampoo with Oxygenated Charcoal Fights Oily Sticky Dandruff Upto 100 Dandruff Protection 340 ml

About Product: Head & Shoulders Deep Cleanse Anti Dandruff Shampoo with Oxygenated Charcoal is specially formulated to fight oily, sticky dandruff. It provides up to 100% dandruff protection and helps keep your scalp clean and refreshed.

Key Features: - Formulated with oxygenated charcoal to deeply cleanse the scalp - Fights oily and sticky dandruff effectively - Provides long-lasting protection against dandruff - Leaves hair feeling clean, fresh, and flake-free

For whom: This shampoo is suitable for those struggling with oily and sticky dandruff. It is perfect for anyone looking for a deep cleansing solution to combat dandruff and keep their scalp healthy.

Pros: - Effectively fights oily, sticky dandruff - Provides long-lasting protection - Leaves hair feeling clean and refreshed - Contains oxygenated charcoal for deep cleansing

Cons: - Some users may find the scent too strong - May not be suitable for those with very dry hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oxygenated charcoal and 100% dandruff protection are key features highly sought after in the Indian market.	Euromonitor
Brand Strength	20	18	Head & Shoulders is a well-established brand in India with high consumer trust.	Brand Equity
Category Momentum	20	15	Strong growth in anti-dandruff shampoo segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium anti-dandruff shampoos in India.	AC Nielsen
Competition	10	8	Facing strong competition from other established anti-dandruff shampoo brands in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for oily, sticky dandruff, a common issue faced by Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this shampoo well in the competitive Indian anti-dandruff market.

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