Head Shoulders Cool Menthol Anti Dandruff Shampoo for Women Men 1L

Head Shoulders Cool Menthol Anti Dandruff Shampoo for Women Men 1L

Product Description: Head & Shoulders Cool Menthol Anti-Dandruff Shampoo is specially formulated to effectively combat dandruff while leaving your hair feeling fresh and clean. The cooling menthol provides a refreshing sensation that invigorates your scalp, making it a perfect choice for those looking for a revitalizing hair care experience.

Key Features: This shampoo not only fights dandruff but also helps to nourish and strengthen your hair, leaving it healthy and shiny. The cooling menthol leaves a soothing sensation on your scalp, making it perfect for hot summer days or after a workout. The 1L bottle ensures that you'll have a long-lasting supply of this effective anti-dandruff shampoo.

For Whom: Head & Shoulders Cool Menthol Anti-Dandruff Shampoo is suitable for both men and women who are looking to combat dandruff and maintain healthy hair. The refreshing menthol sensation is perfect for those who enjoy a cooling effect on their scalp while washing their hair.

Pros: Effective in fighting dandruff, leaves hair feeling clean and fresh, cooling menthol sensation provides a refreshing experience, suitable for both men and women, long-lasting 1L bottle ensures value for money.

Cons: Some may find the menthol sensation too intense, may not be suitable for those with very sensitive scalps, the scent may not be appealing to everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	1L size and Cool Menthol variant cater well to Indian preferences.	AC Nielsen, IRI
Brand Strength	20	18	Head & Shoulders is a trusted brand in India.	Kantar, Nielsen
Category Momentum	20	15	Strong growth in anti-dandruff segment in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market.	GfK, Retail360
Competition	10	0	High competition in the anti-dandruff shampoo segment in India.	Mintel, Kantar
Use-case Advantage	5	3	Suitable for both men and women, increasing target audience.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Strong brand in a growing segment with good fit for Indian preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—