Head Shoulders Anti Dandruff Shampoo Lemon Fresh 180 ML

Head Shoulders Anti Dandruff Shampoo Lemon Fresh 180 ML

Head & Shoulders Anti-Dandruff Shampoo in Lemon Fresh variant is a popular choice for those looking to combat dandruff and achieve a fresh, clean scalp. The 180ml bottle is convenient for everyday use and travel.

Key features of this product include its refreshing lemon scent, effective dandruff-fighting formula, and gentle cleansing properties. It is designed to leave your hair feeling clean, soft, and free from flakes.

This shampoo is suitable for individuals with dandruff-prone scalp or those looking for a reliable anti-dandruff solution. It is safe for daily use and can be used on all hair types.

Pros: The lemon fresh scent is invigorating and long-lasting, the formula effectively helps reduce dandruff and soothes the scalp, and the small bottle size is convenient for travel or gym bag.

Cons: Some may find the formula a bit drying, especially for those with dry or damaged hair. It may also not be as effective for severe dandruff cases.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemon Fresh variant appeals to Indian consumers	AC Nielsen
Brand Strength	20	18	Head & Shoulders is a trusted brand in India	Brand Equity
Category Momentum	20	15	Strong growth in shampoo market in India	Mintel
Price Positioning	20	10	Competitively priced for the Indian market	Retail360
Competition	10	8	Facing strong competition from local and global brands	Euromonitor
Use-case Advantage	5	5	Effective against dandruff, a common issue in India	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Head & Shoulders Lemon Fresh well-positioned in competitive Indian shampoo market

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