Head Shoulders Anti Dandruff Shampoo Cool Menthol 180 ML

Head Shoulders Anti Dandruff Shampoo Cool Menthol 180 ML

Head Shoulders Anti Dandruff Shampoo Cool Menthol is a popular choice for those dealing with dandruff issues. It is specially formulated to target and eliminate dandruff, leaving your scalp feeling clean and refreshed.

Key features of this shampoo include its cooling menthol formula, which provides a soothing sensation while also effectively combating dandruff. It has a refreshing scent that lasts long after you've rinsed it out, keeping your hair smelling great all day.

This shampoo is ideal for anyone struggling with dandruff or a flaky scalp. It is suitable for all hair types, so whether you have curly, straight, thick, or thin hair, you can benefit from using this product.

Pros: - Effective at treating dandruff - Leaves scalp feeling clean and refreshed - Cooling menthol formula provides a soothing sensation - Suitable for all hair types Cons: - Some may find the menthol scent too strong - Can be drying for those with very dry hair

Overall, Head Shoulders Anti Dandruff Shampoo Cool Menthol is a great choice for those looking to combat dandruff while enjoying a refreshing and invigorating experience in the shower.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cool Menthol variant aligns with Indian consumer preferences for refreshing products.	The Economic Times, Hindustan Times
Brand Strength	20	18	Head & Shoulders is a trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Strong growth in anti-dandruff segment in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other anti-dandruff shampoos in the market.	Livemint, Business Today
Competition	10	10	Facing competition from other established anti-dandruff shampoo brands in India.	Financial Express, The Times of India
Use-case Advantage	5	3	Effective in combating dandruff and providing a cooling sensation.	India Today, The Hindu
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market performance.

Factor	Rating (out of 5)	Notes
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