Head and Shoulders Smooth and Silky Anti Dandruff Shampoo 650ml

Head and Shoulders Smooth and Silky Anti Dandruff Shampoo 650ml

This anti-dandruff shampoo from Head and Shoulders is specially formulated to provide a smooth and silky finish to your hair while effectively fighting dandruff. It contains moisturizing ingredients to help hydrate and nourish your scalp, leaving your hair feeling soft and manageable.

Key features of this shampoo include its anti-dandruff properties, its ability to leave hair feeling smooth and silky, and its gentle formula that is suitable for daily use. It also has a pleasant fragrance that leaves your hair smelling fresh and clean after each wash.

This shampoo is perfect for anyone who is looking to combat dandruff while also wanting to improve the texture and appearance of their hair. It is suitable for all hair types and can be used by both men and women.

Pros of this product include its effectiveness at fighting dandruff, its ability to leave hair feeling soft and silky, and its pleasant fragrance. Cons may include the price point for some customers and the strong fragrance for those who prefer unscented products.

Overall, Head and Shoulders Smooth and Silky Anti-Dandruff Shampoo is a great choice for anyone looking to improve the health and appearance of their hair while effectively treating dandruff.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for Indian hair types and needs.	AC Nielsen
Brand Strength	20	18	P&G is a trusted brand in Indian hair care market.	Euromonitor
Category Momentum	20	15	Strong growth in anti-dandruff segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in market.	Kantar
Competition	10	8	Facing strong competition from local and international brands.	IRI
Use-case Advantage	5	5	Addresses both dandruff and hair smoothness concerns.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned anti-dandruff shampoo with strong brand backing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—