Godrej Professional Protect Shine Hair Serum 120ml

Godrej Professional Protect Shine Hair Serum 120ml

Created by Godrej Professional, the Protect Shine Hair Serum is a lightweight serum designed to add shine and smoothness to hair. This serum helps to protect hair from environmental damage and heat styling tools, making it a must-have for those looking to maintain healthy and shiny hair.

Key Features:
1. Adds shine and smoothness to hair
2. Protects hair from environmental damage
3. Lightweight formula
4. Suitable for all hair types

For those looking to add shine to their hair and protect it from damage, the Godrej Professional Protect Shine Hair Serum is the perfect solution. Whether you have straight, curly, or wavy hair, this serum can help to keep your hair looking healthy and shiny.

Pros:
1. Adds shine without weighing down hair
2. Protects hair from damage
3. Helps to smooth frizz and flyaways

Cons:
1. Some may find the scent to be too strong
2. May require more product for longer or thicker hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced formulation suitable for Indian hair types.	Vogue, Elle
Brand Strength	20	18	Godrej's strong brand reputation in hair care.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the value offered.	RetailToday, BusinessInsider
Competition	10	8	Facing strong competition from established brands.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Addresses common hair concerns effectively.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned hair serum with strong brand backing.

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