Giovanni Organic Tea Tree Triple Treat Invigorating Shampoo with No Parabens No Sulphates No Mineral Oil

Giovanni Organic Tea Tree Triple Treat Invigorating Shampoo with No Parabens No Sulphates No Mineral Oil

- This invigorating shampoo from Giovanni is made with organic tea tree oil, peppermint, and eucalyptus to deeply cleanse and awaken your scalp.

- Key features include its natural ingredients, such as tea tree oil which is known for its cleansing and purifying properties, peppermint for a cooling sensation, and eucalyptus to promote a healthy scalp.

- This shampoo is suitable for those looking for a deep cleansing experience and who want to promote a healthy scalp and hair growth.

- Pros: Organic ingredients, invigorating scent, sulfate and paraben-free formula.

- Cons: Some users may find the cooling sensation too intense for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Free from harmful chemicals aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established reputation for quality and organic ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoos in the market.	Kantar
Competition	10	0	Intense competition from other organic shampoo brands in the market.	Nielsen
Use-case Advantage	5	3	Offers invigorating experience suitable for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Organic Tea Tree shampoo with strong brand and feature fit, facing competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—