Follidense Hair Strengthening Shampoo 150ml

Follidense Hair Strengthening Shampoo 150ml

Follidense Hair Strengthening Shampoo is a specially formulated shampoo designed to promote stronger, healthier hair. It is made with natural ingredients that nourish the scalp and hair follicles to prevent breakage and improve overall hair health.

Key Features: - Contains biotin and keratin to strengthen hair from root to tip - Infused with vitamins and antioxidants to nourish the scalp - Free from sulfates, parabens, and harsh chemicals - Suitable for all hair types

For whom: This shampoo is perfect for anyone looking to improve the strength and health of their hair. Whether you have fine, damaged hair or just want to prevent future breakage, Follidense Hair Strengthening Shampoo is suitable for all hair types.

Pros: - Strengthens hair and reduces breakage - Nourishes the scalp and promotes healthier hair growth - Free from harmful chemicals - Suitable for daily use

Cons: - Some may find the scent too strong - May be a bit pricey compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains fortifying and nourishing formula catering to consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for hair strengthening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from established and emerging brands.	Nielsen
Use-case Advantage	5	5	Addresses specific concerns of hair strength and nourishment effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned hair strengthening shampoo in a competitive market.

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