FLORACTIVE PROFISSIONAL W one Shampoo 300ML set of 2

FLORACTIVE PROFISSIONAL W one Shampoo 300ML set of 2

FLORACTIVE PROFISSIONAL W Shampoo is a professional-grade hair care product specially formulated to provide deep hydration and repair for damaged hair.

Key Features: - Contains high-quality ingredients such as keratin and argan oil for maximum nourishment - Helps to strengthen and repair hair follicles - Provides long-lasting hydration and smoothness - Suitable for all hair types, including color-treated and chemically-treated hair

For whom: FLORACTIVE PROFISSIONAL W Shampoo is perfect for anyone looking to improve the health and appearance of their hair. It is especially beneficial for those with dry, damaged, or frizzy hair in need of repair.

Pros: - Deeply hydrates and repairs damaged hair - Leaves hair feeling soft, smooth, and manageable - Helps to protect hair from environmental damage - Suitable for all hair types

Cons: - Some users may find the scent too strong - May be too heavy for very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients suitable for Indian hair types and concerns.	Cosmetics Design Asia
Brand Strength	20	18	Well-established brand with strong reputation in hair care industry.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoo sets in the market.	Euromonitor
Competition	10	10	Facing strong competition from other established premium shampoo brands.	Business Standard
Use-case Advantage	5	3	Offers unique benefits like frizz control and hair strengthening.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this shampoo set well in the growing premium hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—