Earth Rhythm Anti Dandruff Shampoo Bar for Itchy Flaky Scalp Men Women Contains Arnica Peppermint Menthol Extracts Sulphate Paraben Free 80gm

Earth Rhythm Anti Dandruff Shampoo Bar for Itchy Flaky Scalp Men Women Contains Arnica Peppermint Menthol Extracts Sulphate Paraben Free 80gm

This Earth Rhythm Anti Dandruff Shampoo Bar is specially formulated for those dealing with itchy and flaky scalp issues. The powerful combination of arnica, peppermint, and menthol extracts helps to soothe the scalp and provides relief from dandruff.

Key Features:
- Contains arnica, peppermint, and menthol extracts
- Sulphate and paraben-free formula
- Helps to soothe itchy and flaky scalp
- Suitable for both men and women
- Comes in a convenient 80gm size

For whom:
This shampoo bar is ideal for individuals struggling with dandruff, itchy scalp, and other scalp conditions. It is suitable for both men and women looking for a natural solution to their hair care needs.

Pros:
- Natural ingredients
- Effective in soothing scalp
- Convenient and travel-friendly
- Free from harmful chemicals

Cons:
- May not lather as much as traditional shampoos
- Some users may find the menthol scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients targeting specific scalp issues like dandruff.	Beauty Insider, Vogue India
Brand Strength	20	18	Established brand with positive reputation for quality and effectiveness in hair care.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for natural and sustainable hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium natural shampoo bars in the market.	Retail360, Business Standard
Competition	10	10	Facing moderate competition from other established natural anti-dandruff shampoo brands in India.	India Retail News, Beauty Market Insights
Use-case Advantage	5	3	Addresses common scalp concerns like itchiness and flakiness effectively for both men and women.	Elle India
Final Market Score	100	81/100 (4.05/5)	Innovative natural anti-dandruff shampoo bar with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—