Dr Batra s PRO Hair Fall Protect Shampoo 350 ml Sulphate Free Moroccan Argan Oil Shampoo for Men Women Pack of 1

Dr Batra s PRO Hair Fall Protect Shampoo 350 ml Sulphate Free Moroccan Argan Oil Shampoo for Men Women Pack of 1

Dr Batra's PRO Hair Fall Protect Moroccan Argan Oil Shampoo is a sulphate-free shampoo formulated to protect against hair fall and promote healthy hair growth. Enriched with Moroccan Argan Oil, known for its nourishing and strengthening properties, this shampoo helps to restore and revitalize damaged hair.

Key Features: - Sulphate-free formula - Enriched with Moroccan Argan Oil - Helps protect against hair fall - Promotes healthy hair growth - Restores and revitalizes damaged hair

For whom: This shampoo is suitable for both men and women who are looking to address hair fall issues and improve the overall health and vitality of their hair. It is ideal for those with damaged or weak hair that is prone to breakage.

Pros: - Sulphate-free formula is gentle on the hair and scalp - Enriched with nourishing Moroccan Argan Oil - Helps protect against hair fall and promote healthy hair growth - Restores and revitalizes damaged hair

Cons: - Some users may find the consistency of the shampoo to be on the thicker side - The scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and sulphate-free formulation align with current consumer preferences in India.	Euromonitor
Brand Strength	20	15	Dr Batra's strong brand presence and trust in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	AC Nielsen
Competition	10	6	Facing competition from established and emerging brands in the Indian shampoo market.	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dr Batra's Argan Oil Shampoo holds a strong position in the growing Indian sulphate-free shampoo market.

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