Dove Intense Repair Shampoo 650 ml Repairs Dry and Damaged Hair Strengthening Shampoo for Smooth Strong Hair

Dove Intense Repair Shampoo 650 ml Repairs Dry and Damaged Hair Strengthening Shampoo for Smooth Strong Hair

Product Description: Dove Intense Repair Shampoo is specially formulated to repair dry and damaged hair, leaving it feeling smooth and strong. With regular use, this shampoo helps strengthen hair from within and reduces hair breakage.

Key Features: - Repairs dry and damaged hair - Strengthens hair for smooth and strong results - Helps reduce hair breakage - Suitable for daily use

For Whom: This shampoo is ideal for those with dry, damaged, or brittle hair who are looking to repair and strengthen their hair. It is suitable for all hair types and can be used daily.

Pros: - Effectively repairs and strengthens hair - Leaves hair feeling smooth and silky - Pleasant fragrance - Affordable price point

Cons: - Some may find the formula too heavy for their hair type - Contains sulfates, which may not be suitable for those with sensitive scalps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Intense Repair Shampoo meets key needs of repairing and strengthening hair	GfK
Brand Strength	20	18	Dove is a trusted brand with strong presence in India	Brandwatch
Category Momentum	20	15	Shampoos category growing steadily in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	0	High competition in the shampoo market with many established players	Nielsen
Use-case Advantage	5	3	Addresses common hair issues faced by Indian consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Intense Repair Shampoo 650 ml holds a strong position in the competitive Indian shampoo market.

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