Dove Dandruff Care Shampoo 5ml Sachet Pack of 96

Dove Dandruff Care Shampoo 5ml Sachet Pack of 96

About Product: Dove Dandruff Care Shampoo is specifically formulated to effectively remove dandruff while nourishing the scalp and hair. Each sachet contains 5ml of shampoo, making it convenient for travel or single-use applications.

Key Features: This shampoo is enriched with ZPTO, which is clinically proven to help eliminate dandruff flakes and prevent their recurrence. It has a gentle formula that is suitable for daily use and leaves hair feeling soft and smooth.

For Whom: This shampoo is suitable for anyone dealing with dandruff issues and looking for a gentle yet effective solution. It is ideal for all hair types and can be used by both men and women.

Pros: The Dove Dandruff Care Shampoo effectively targets dandruff while also providing nourishment to the scalp and hair. The convenient sachet packaging makes it easy to carry around and use on the go.

Cons: Some users may find that the 5ml sachet size is too small for multiple uses, especially for individuals with longer or thicker hair. Additionally, while the shampoo is effective at controlling dandruff, results may vary depending on the severity of the condition.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Travel size sachet pack is convenient for Indian consumers on the go.	Retail360
Brand Strength	20	18	Dove is a well-established brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	15	Dandruff care segment growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Business Standard
Competition	10	10	Facing moderate competition from other anti-dandruff shampoo brands in India.	ET Retail
Use-case Advantage	5	3	Addresses a common haircare need in Indian climate conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian dandruff care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—