Dove Daily Shine Shampoo 1 ltr

Dove Daily Shine Shampoo 1 ltr

This Dove Daily Shine Shampoo comes in a generous 1 liter size, perfect for regular use to keep your hair looking shiny and healthy.

Key Features:
- Formulated with Nutritive Serum to nourish and protect hair
- Helps to reduce frizz and increase shine
- Suitable for daily use

For whom:
Ideal for those with dull and dry hair who are looking to add shine and moisture back into their locks. Suitable for all hair types.

Pros:
- Leaves hair looking shiny and healthy
- Nourishing formula helps to improve the overall condition of hair
- Pleasant scent

Cons:
- Some may find the price a bit high for the quantity
- May not lather as much as other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	1 liter size and shine-enhancing properties align with Indian consumer preferences	Nielsen
Brand Strength	20	18	Dove is a trusted brand in Indian haircare market	Euromonitor
Category Momentum	20	15	Shampoos category growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced for its size and benefits	GfK
Competition	10	8	Facing strong competition from other established brands in the segment	IRI
Use-case Advantage	5	5	Addresses the need for shiny and healthy hair in Indian market	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Daily Shine Shampoo 1 liter well-positioned in competitive Indian shampoo market.

Factor	Rating (out of 5)	Notes
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