Dabur Amla Smooth Shine Keratin Serum 50ml Anti Frizz Repair Treatment Heat Protectant For Shine Gloss

Dabur Amla Smooth Shine Keratin Serum 50ml Anti Frizz Repair Treatment Heat Protectant For Shine Gloss

About Product: Dabur Amla Smooth Shine Keratin Serum is a specially formulated hair serum that helps in nourishing and repairing damaged hair. It is enriched with the goodness of amla and keratin to give your hair a smooth and shiny finish.

Key Features: - Anti-frizz formula to keep hair sleek and manageable - Repair treatment for damaged hair - Heat protectant to prevent damage from styling tools - Adds shine and gloss to hair - Lightweight formula that does not weigh hair down

For whom: This serum is suitable for all hair types, especially those looking to combat frizz, add shine, and repair damage. It is ideal for those who style their hair frequently with heat tools.

Pros: - Helps to tame frizz and flyaways - Nourishes and strengthens hair with keratin - Adds a healthy shine to dull hair - Protects hair from heat damage - Lightweight and non-greasy formula

Cons: - May not be suitable for those with very oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin serum with anti-frizz and heat protectant properties is highly sought after in India.	Vogue
Brand Strength	20	18	Dabur Amla is a trusted brand in India for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing competition from both local and international hair serum brands in India.	Beauty World, Hair Trends
Use-case Advantage	5	5	Addresses the need for glossy shine and frizz control in Indian climate.	Haircare Magazine
Final Market Score	100	76/100 (3.80/5)	Dabur Amla Smooth Shine Keratin Serum is well-positioned in the competitive Indian hair serum market.

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