Coco Soul Hair Fall Control Shampoo with Ayurvedic Medicine 100 Cold Pressed Virgin Coconut Bhringraj Hibiscus Sulphate Paraben Free From Makers of Parachute Advansed 200 ml

Coco Soul Hair Fall Control Shampoo with Ayurvedic Medicine 100 Cold Pressed Virgin Coconut Bhringraj Hibiscus Sulphate Paraben Free From Makers of Parachute Advansed 200 ml

Key Features: - Enriched with cold pressed virgin coconut oil, bhringraj, and hibiscus - Free from sulphates and parabens - Helps control hair fall and promote healthy hair growth - Nourishes and strengthens hair from root to tip
For whom: This shampoo is suitable for anyone experiencing hair fall and looking for a natural solution. It is safe for all hair types and can be used on a daily basis.
Pros: - Natural ingredients help nourish and strengthen hair - Sulphate and paraben free formula is gentle on the scalp - Helps control hair fall and promote healthy hair growth
Cons: - Some users may find the scent of the shampoo too strong - May not lather as much as traditional shampoos due to absence of sulphates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ayurvedic ingredients like Bhringraj and Hibiscus align well with Indian consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Parachute Advansed is a trusted brand in India known for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the quality and benefits offered.	Retail360
Competition	10	10	Faces competition from other established natural ingredient shampoos in the market.	Nielsen
Use-case Advantage	5	3	Effective in controlling hair fall, a common concern for Indian consumers.	Beauty Insider
Final Market Score	100	81/100 (4.05/5)	Strong contender in the natural ingredient shampoo segment in India.

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