BTC Ivrea shampoo for anti hairfal and lice removing 30 ml

BTC Ivrea shampoo for anti hairfal and lice removing 30 ml

About Product: BTC Ivrea shampoo is specifically formulated to combat hair fall and remove lice effectively. It comes in a convenient 30 ml bottle that is easy to carry and use. Key Features: This shampoo contains ingredients that help strengthen hair roots, prevent breakage, and promote healthy hair growth. It also has lice-fighting properties to rid the scalp of these pesky insects. For whom: This shampoo is suitable for anyone experiencing hair fall issues or dealing with lice infestations. It is safe for all hair types and can be used by both adults and children. Pros & Cons: - Pros: Effective in reducing hair fall, removes lice efficiently, convenient bottle size for travel - Cons: May have a strong scent for some users, may require multiple uses for lice removal to be completely effective

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-hairfall and lice removing properties meet consumer needs.	India Today, Hindustan Times
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-hairfall shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Economic Times, Livemint
Competition	10	6	Facing strong competition from established and new entrants in the segment.	Business Insider, The Hindu
Use-case Advantage	5	5	Addresses common haircare concerns of Indian consumers effectively.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-hairfall shampoo in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—