BLUSHLIN SCIENCE MEETS SKIN Anti Grey Hair Serum With Arcolys Melanogray Biotin Limits Hair Greying Toxin Free Light Weight Non Sticky Odourless Ammonia Free Cruelty Free For All Hair Types 10 Ml

BLUSHLIN SCIENCE MEETS SKIN Anti Grey Hair Serum With Arcolys Melanogray Biotin Limits Hair Greying Toxin Free Light Weight Non Sticky Odourless Ammonia Free Cruelty Free For All Hair Types 10 Ml

Key Features: - Formulated with Arcolys Melanogray and Biotin to limit hair greying - Toxin free, light weight, non-sticky, and odourless formula - Ammonia free and cruelty free - Suitable for all hair types - Comes in a 10 ml size for easy application For whom: BLUSHLIN Anti Grey Hair Serum is perfect for anyone looking to prevent or reduce grey hair. It is suitable for all hair types and is gentle on the scalp.

Pros: - Effective in limiting hair greying - Toxin free formula - Light weight and non-sticky - Odourless and cruelty free - Suitable for all hair types Cons: - Comes in a smaller 10 ml size, may need to repurchase more frequently depending on usage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with Arcolys Melanogray Biotin appeals to target audience	CosmeticsDesign
Brand Strength	20	10	Established brand with positive reputation in hair care sector	Brandwatch
Category Momentum	20	15	Growing demand for anti-grey hair products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing moderate competition from established and emerging brands in the segment	Nielsen
Use-case Advantage	5	5	Effective on all hair types, addressing a common concern among consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-grey hair serum with strong market appeal in India

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