Bhumika Vedics Ayurvedic Shampoo 200ml

Bhumika Vedics Ayurvedic Shampoo 200ml

Bhumika Vedics Ayurvedic Shampoo is a natural hair care product that is free from harmful chemicals and infused with the goodness of Ayurvedic herbs.

Key Features:
- Formulated with a blend of traditional Ayurvedic herbs such as Amla, Brahmi, and Bhringraj
- Helps to nourish and strengthen hair from root to tip
- Controls frizz and promotes hair growth
For whom:
Ideal for those looking for a natural and chemical-free shampoo option to improve their hair health.

Pros:
- Made with all-natural ingredients
- Helps to improve hair texture and shine
- Suitable for all hair types
Cons:
- May not lather as much as synthetic shampoos
- Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key Ayurvedic ingredients for hair health, meeting market expectations.	India Retailing
Brand Strength	20	18	Established brand with loyal customer base and positive reputation.	Brand Equity
Category Momentum	20	15	Growing demand for Ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic shampoos in the market.	Business Today
Competition	10	8	Facing strong competition from other Ayurvedic shampoo brands in the market.	YourStory
Use-case Advantage	5	5	Addresses specific hair concerns like dandruff or hair fall effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product positioning in the growing Ayurvedic hair care segment.

Factor	Rating (out of 5)	Notes
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