BEARDO Thin Hair Thickening Sulphate Free Shampoo for Men 200 ml With Biotin Keratin Saw Palmetto Sulphate and Paraben Free Shampoo For Strong Thick Hair

BEARDO Thin Hair Thickening Sulphate Free Shampoo for Men 200 ml With Biotin Keratin Saw Palmetto Sulphate and Paraben Free Shampoo For Strong Thick Hair

- Beardo Thickening Shampoo is a specially formulated shampoo for men that is free from sulphates and parabens, making it safe for daily use.

- Key ingredients such as biotin, keratin, and saw palmetto work together to strengthen hair follicles, promote hair growth, and make hair appear thicker and fuller.

- This shampoo is ideal for men who have thin or fine hair and are looking to add volume and thickness to their hair.

- Pros: Effective in increasing hair thickness and strength, free from harmful chemicals, suitable for daily use.

- Cons: May not lather as much as traditional shampoos, can be on the pricier side compared to regular shampoos.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like Biotin and Keratin.	GfK
Brand Strength	20	18	Beardo has established a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium shampoos.	Nielsen
Competition	10	5	Facing competition from other established men's shampoo brands.	IRI
Use-case Advantage	5	3	Addresses the specific need for thickening hair in men.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Beardo Thickening Shampoo well in the growing Indian men's grooming market.

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