BBlunt Hair Fall Control Shampoo with Pea Protein Caffeine for Stronger Hair 300 ml

BBlunt Hair Fall Control Shampoo with Pea Protein Caffeine for Stronger Hair 300 ml

This product is formulated with pea protein and caffeine to help strengthen hair and reduce hair fall. Pea protein helps in nourishing and repairing damaged hair, while caffeine stimulates hair follicles to promote healthier hair growth.

Key Features:
- Contains pea protein and caffeine for hair strengthening
- Helps reduce hair fall and promote healthier hair growth
- Suitable for all hair types
- Comes in a 300ml bottle

For whom:
This shampoo is ideal for anyone struggling with hair fall and wanting to strengthen their hair. It is suitable for all hair types and can be used regularly as part of your hair care routine.

Pros:
- Formulated with natural ingredients
- Effective in reducing hair fall
- Strengthens hair and promotes healthier hair growth

Cons:
- Some users may not like the scent of the shampoo
- May be a bit pricey compared to other shampoos on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pea Protein and Caffeine are trending ingredients for hair fall control in India.	Vogue
Brand Strength	20	18	BBlunt is a well-established brand known for hair care products in India.	Brand Equity
Category Momentum	20	15	Shampoos are a high-demand category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair fall control shampoos in India.	Retail360
Competition	10	8	Faces competition from other established hair fall control shampoo brands in India.	Beauty Monitor
Use-case Advantage	5	5	Addresses the specific need for hair fall control and hair strengthening in the Indian market.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing tough competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—