BBLUNT Curly Hair Shampoo with Coconut Water Jojoba Oil 300 ml

BBLUNT Curly Hair Shampoo with Coconut Water Jojoba Oil 300 ml

About Product: BBLUNT Curly Hair Shampoo is specially formulated for curly hair types, enriched with coconut water and jojoba oil to keep your curls looking gorgeous and hydrated.

Key Features: This shampoo helps to define and enhance your natural curls while also providing nourishment and moisture to keep them frizz-free and bouncy.

For whom: This shampoo is perfect for those with curly hair who want to maintain their natural curl pattern and keep their hair looking healthy and luscious.

Pros: - Enriched with coconut water and jojoba oil for hydration and nourishment - Helps define and enhance natural curls - Keeps curls frizz-free and bouncy

Cons: - May not be suitable for those with straight or wavy hair types - Some may find the scent of coconut water and jojoba oil too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated with coconut water and jojoba oil, catering to curly hair needs.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium curly hair shampoos.	Business Standard
Competition	10	8	Facing competition from other established natural hair care brands in India.	Femina
Use-case Advantage	5	5	Addresses specific needs of curly hair for effective cleansing and hydration.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium curly hair shampoo with strong brand presence.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—