Bare Anatomy Junior Gentle Cleansing Shampoo For Kids from 5 12 Years Tear Free Hypoallergenic pH 5 5 Coconut Milk Protein Almond Oil Vitamin E Strawberry SLS Paraben Free Vegan 250ml

Bare Anatomy Junior Gentle Cleansing Shampoo For Kids from 5 12 Years Tear Free Hypoallergenic pH 5 5 Coconut Milk Protein Almond Oil Vitamin E Strawberry SLS Paraben Free Vegan 250ml

Bare Anatomy Junior Gentle Cleansing Shampoo is specifically designed for kids aged 5-12 years. It is tear-free and hypoallergenic, with a pH level of 5.5 to ensure gentle cleansing without irritating the scalp.

Key Features: - Contains coconut milk protein, almond oil, vitamin E, and strawberry extract for nourishing and moisturizing hair. - Free from SLS, parabens, and other harsh chemicals, making it safe for daily use. - Vegan and cruelty-free formula that is gentle on sensitive skin.

For whom: Bare Anatomy Junior Gentle Cleansing Shampoo is ideal for parents looking for a safe and effective shampoo for their kids. It is suitable for children with sensitive scalp and skin, and can be used daily without drying out the hair.

Pros: - Tear-free formula that is gentle on the eyes. - Nourishing ingredients like coconut milk protein and almond oil help in keeping hair healthy and shiny. - Hypoallergenic and pH-balanced for sensitive skin.

Cons: - Some users may find the scent of strawberry too strong. - Packaging may be a bit small for families with multiple kids or frequent use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural ingredients suitable for kids' sensitive skin and hair.	India Retailing
Brand Strength	20	18	Established brand with a reputation for safe and high-quality products.	Brand Equity
Category Momentum	20	15	Growing demand for premium kids' personal care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kids' shampoos in the market.	Euromonitor
Competition	10	8	Facing competition from other established brands offering similar tear-free and hypoallergenic kids' shampoos.	Business Standard
Use-case Advantage	5	5	Specifically formulated for kids aged 5-12, addressing their unique hair care needs.	Retail4Growth
Final Market Score	100	76/100 (3.80/5)	Well-positioned tear-free shampoo for kids with natural ingredients, facing moderate competition.

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