Bare Anatomy Damage Repair Hair Shampoo Provides 10x Strengthening Powered By Ceramide A2 Coconut Milk Protein For Damaged Dry Frizzy Hair Sulphate Paraben Free For Women Men 250ml

Bare Anatomy Damage Repair Hair Shampoo Provides 10x Strengthening Powered By Ceramide A2 Coconut Milk Protein For Damaged Dry Frizzy Hair Sulphate Paraben Free For Women Men 250ml

The Bare Anatomy Damage Repair Shampoo is a nourishing and strengthening shampoo designed to repair damaged, dry, and frizzy hair. Enriched with Ceramide A2 and Coconut Milk Protein, this shampoo helps to strengthen hair strands by up to 10 times while also providing essential nourishment.
Key Features: - Contains Ceramide A2 and Coconut Milk Protein - 10x strengthening formula - Sulphate and Paraben free - Suitable for both women and men
For whom: This shampoo is ideal for individuals with damaged, dry, and frizzy hair who are looking to strengthen and nourish their locks. Suitable for both women and men, it is perfect for anyone looking to improve the overall health and appearance of their hair.
Pros: - Strengthens hair by up to 10 times - Nourishes and repairs damaged hair - Suitable for all hair types - Free from harmful chemicals like sulphates and parabens
Cons: - Some users may find the scent too strong - May not be suitable for very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with Ceramide A2 and Coconut Milk Protein addresses key hair concerns	Vogue India
Brand Strength	20	18	Established brand with positive reputation for quality and innovation	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market	Business Standard
Competition	10	8	Facing competition from established brands offering similar damage repair shampoos	Hindustan Times
Use-case Advantage	5	5	Addresses specific needs of damaged, dry, and frizzy hair for both women and men	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position it well in the premium hair care segment.

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