Bare Anatomy Curl Defining Shampoo Curl Retention 2X Frizz Protection For 48 Hours Powered By Coconut Oil Hyaluronic Acid Castor Oil Sulphate Paraben Free Women Men 250 ml

Bare Anatomy Curl Defining Shampoo Curl Retention 2X Frizz Protection For 48 Hours Powered By Coconut Oil Hyaluronic Acid Castor Oil Sulphate Paraben Free Women Men 250 ml

About Product: Bare Anatomy Curl Defining Shampoo is specifically designed to enhance and define natural curls. Formulated with nourishing ingredients like Coconut Oil, Hyaluronic Acid, and Castor Oil, this shampoo not only helps in defining curls but also provides 2X curl retention and 48-hour frizz protection.

Key Features: - Contains Coconut Oil, Hyaluronic Acid, and Castor Oil - Provides 2X curl retention - Offers 48-hour frizz protection - Sulphate and Paraben Free - Suitable for both women and men - Comes in a convenient 250ml size

For Whom: This Curl Defining Shampoo is perfect for individuals with naturally curly hair looking to enhance and define their curls. It is suitable for both women and men who want to maintain their curls while keeping frizz at bay.

Pros: - Nourishing ingredients like Coconut Oil, Hyaluronic Acid, and Castor Oil - Provides 2X curl retention - Long-lasting 48-hour frizz protection - Sulphate and Paraben Free - Suitable for both women and men

Cons: - May not be suitable for individuals with straight or wavy hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with key ingredients for curly hair care needs.	CosmeticsDesignAsia
Brand Strength	20	15	Established brand with positive consumer reviews and loyalty.	Brandwatch
Category Momentum	20	10	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Euromonitor
Competition	10	6	Facing competition from established and emerging natural haircare brands.	Nielsen
Use-case Advantage	5	5	Tailored for both men and women seeking effective curl definition.	Kline
Final Market Score	100	66/100 (3.30/5)	Innovative natural shampoo catering to growing demand for effective curly hair care.

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