B T Arnica Shampoo for healthy hair 250 ml Pack of 3

B T Arnica Shampoo for healthy hair 250 ml Pack of 3

The B T Arnica Shampoo is specially formulated to promote healthy hair growth and strengthen hair follicles. It is enriched with the goodness of arnica, known for its anti-inflammatory properties that help soothe the scalp and reduce dandruff.

Key Features:
- Promotes healthy hair growth
- Strengthens hair follicles
- Contains arnica with anti-inflammatory properties
- Helps soothe scalp and reduce dandruff

For whom:
This shampoo is suitable for all hair types, especially those looking to improve the health and strength of their hair.

Pros:
- Helps promote healthy hair growth
- Strengthens hair follicles
- Soothes scalp and reduces dandruff

Cons:
- May not be suitable for individuals with specific allergies to arnica
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Arnica extract promotes hair strength and health, aligning with consumer preferences.	Euromonitor
Brand Strength	20	18	Biotique is a well-established brand known for natural products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, appealing to price-conscious Indian consumers.	Retail360
Competition	10	0	Intense competition in the shampoo market requires continuous innovation and differentiation.	MarketLine
Use-case Advantage	5	3	Addresses the common need for strong and healthy hair in a tropical climate.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Biotique Arnica Shampoo offers a strong value proposition in the growing natural hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—