Avimee Herbal Ambika Hair Cleanser Fights Dandruff Moisturises Scalp Naturally With Aloe Vera Apple Cider Vinegar Tea Tree Oil Neem Oil 200 ml

Avimee Herbal Ambika Hair Cleanser Fights Dandruff Moisturises Scalp Naturally With Aloe Vera Apple Cider Vinegar Tea Tree Oil Neem Oil 200 ml

Avimee Herbal Ambika Dandruff-Fighting Hair Cleanser is a natural and effective solution for combating dandruff and maintaining a healthy scalp. This gentle formula is infused with aloe vera, apple cider vinegar, tea tree oil, and neem oil to soothe and cleanse the scalp, leaving hair feeling refreshed and free of flakes.

Key Features:
- Contains a blend of natural ingredients known for their anti-fungal and anti-inflammatory properties
- Helps to reduce dandruff and itchiness while promoting overall scalp health
- Suitable for all hair types, including sensitive scalps
- Free from harsh chemicals and artificial fragrances

For whom:
This hair cleanser is ideal for those struggling with dandruff or scalp issues and are looking for a natural and gentle solution. It is suitable for all hair types and can be used regularly to maintain a healthy scalp.

Pros:
- Helps to reduce dandruff and itchiness
- Nourishes and soothes the scalp
- Leaves hair feeling clean and refreshed
- Natural ingredients are gentle on the scalp

Cons:
- May not work for severe dandruff cases
- Some users may not like the smell of the herbal ingredients
- Packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in dandruff-fighting ingredients like neem oil and tea tree oil.	India Retailing
Brand Strength	20	18	Established brand with positive reputation for herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	Business Standard
Competition	10	8	Facing competition from other established herbal shampoo brands.	The Economic Times
Use-case Advantage	5	5	Effective solution for dandruff problems with natural ingredients.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Strong herbal shampoo with competitive pricing and effective dandruff-fighting ingredients.

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